Rubrik Launches Transform Partner Program for data security
The new program enables partners to help customers defend against cyberattacks.
Rubrik, the Zero Trust Data Security Company, is introducing the Rubrik Transform Partner Program to strengthen its commitment to data security, empower partners to become trusted data security advisors and help improve their customers' cyber readiness, resilience, and recovery.
Ghazal Asif, vice president of worldwide channels at Rubrik, said in a statement: “As part of our ongoing assessment of our partner program … we identified a few key areas where we could modernize the program,” Asif added, “Primarily, we wanted our partner program to account for partner activities beyond just bookings and also take into consideration additional value-add actions our partners are taking, including data security-specific assessments, certifications and more. Partners now have new opportunities to expand their earning potential and offerings through the Rubrik Transform partner program. As Rubrik continues its mission to secure the world’s data and focus on data security, this was the perfect time for Rubrik to revitalize our partner program and further equip partners with resources to win in the ongoing battle against cyber threats.”
New Rubrik Partner Program Leverages A Points-Based System
Asif said Rubrik Transform leverages a points-based scoring system and customizable incentive plan with an increased focus on data security activities driven by partners. This enables Rubrik to better evaluate a partner’s performance and rewards partners, equipping them with important resources to win in the ongoing battle against modern cyber threats for aligning to its mission.
“Rather than the authorized, select, and elite tiers of Velocity (the former program name), the Rubrik Transform partner program tiers are outlined as authorized, elite, and elite+,” she said. “We removed the select tier of Velocity to more clearly differentiate the three unique tiers. Partners can accumulate points based on specific activities outlined in the program. Consistent with Rubrik’s commitment to cybersecurity offerings and securing the world’s data, partners can accelerate their score by completing qualifying value-add activities highlighting the value of Rubrik’s data security.”
Authorized Partner: This partnership provides eligibility for discount advantages for uncovering and driving approved end-user opportunities registered through the Partner Portal. Authorized Partners receive quarterly sales incentives for uncovering net new opportunities.
Elite Partner: Once a partner accumulates a minimum points threshold by demonstrating achievement against the qualifying activities, Elite Partner status is unlocked. In addition to the discount advantages and sales incentives that Authorized Partners benefit from, Elite Partners are eligible for additional financial benefits to reward performance for uncovering and closing net-new opportunities to Rubrik.
Elite+ Partner: Elite Partners with a high volume of bookings in the previous 12 months are eligible for customized incentives and business development investments, including marketing development funds and Rubrik dedicated resources, by completing an investment plan with their regional channel development team.
This points-based system allows partners to unlock strategic financial benefits and investments from Rubrik regardless of their type, size,end-user, or historical status.
Asif said partners had a significant role in developing the Rubrik Transform program. In particular, they provided critical input for the elite and elite+ tiers.
“Partners wanted a profitable and predictable reward structure,” she said. “And for regional partners, they wanted the opportunity to be recognized for their value-added activities. This partner feedback was a core component of the program's design.”
Clear Path for Rubrik Partners
Asif said Rubrik Transform provides a clear path for partners to elevate their status and access new earning opportunities.
“This will be especially beneficial to partners’ focused activities like achieving data security accreditations, completing ransomware remediation workshops, and more,” she said.
“Partners are critical to Rubrik’s mission of securing the world’s data,” said Brian McCarthy, chief revenue officer of Rubrik. “We’ve experienced tremendous momentum with our partners, and Rubrik is committed to continually investing in their success as part of our core go-to-market strategy.”
Read the press release here.
